Hayward Pool Products
The client needed a new look for their annual commercial catalog. My team and I worked on a design that would elevate their brand in a contemporary way and stand out from the busy look of the competitors. The clean look of the person cutting through the frame emulates a youthful and professionalism appearance. Each of the images on the interior tab pages below represent the category it is introducing.
Agency: Hunt Adkins
Copywriter: Sarah Kearin
Creative Director: Steve Mitchell
Designer/Art Director: Stephanie Wittchow
Studio Artists: Dawn Benson & Lindsay Doyle