An incentive-based vacation, the Gradient Vacation posed the problem of bringing together two incredibly distinct cities, New York City and Miami, under one identity. The antiqued photography, color scheme and geometric shapes connected the two cities through their infamous 1960s history, while the crisp, san-serif typeface showcased the modern aspect of these stunning cities in today’s society.
Copywriter: Nikki Foley
Creative Director: Chase Cameron
Designer/Art Director: Stephanie Wittchow